Who is Lo

 Lorinda Van Newkirk’s razor sharp business insight has helped her create many successful businesses and brands. She became an expert at branding, running and promoting businesses over the last 25 years. She has owned several multi million dollar business of her own and promoted others. She consistently had her product promoted in national magazines such as People, Cowboy & Indians, Cowgirl, 360 West, Parker Country Today, US Weekly, American Cowboy, People Country and many more. Along with her products making appearances in goodie bags at MTV Movie, ACM’s & CMT Award shows. She knows what is needed to drive businesses and how to determine what customers want and need, which are necessities for a successful brand.