Who is Lo
I’m Lorinda Van Newkirk and I’m a mother, a wife, a friend and a businesswoman.
Business is in my blood; I started my first business at the age of eight.
I have a lot to be proud of. In my career, I have developed, grown and sold three multi-million and six-figure companies and brands.
As a mother and wife, I am well-versed in the struggles of executing a career—building something for yourself—without pushing your family aside
Business is my business.
My resume doesn’t include jobs, it includes businesses — Business I’ve started; Businesses I’ve run; Businesses I’ve helped begin; Businesses I’ve helped get back on track. I’ve become an expert at business by doing the work. From launching a business to seeing it through to the point of sale, I’ve been through every step and know the best ways through any roadblocks or confusing routes.
I’ve learned to be flexible and dynamic in my business practices, I’m always changing in order to improve. I strive to be a living example of how God has a plan for each of us, and that we should follow that plan, persevere and not give up. I have a roll-n-roll sense of style and attitude; that mentality guides me and helps me feel empowered to empower others.
I understand what a brand needs in order to enhance an image, build a brand, increase sales, determine an endgame. I’ve seen many amazing ideas go unnoticed due to poor media relations and it’s become a goal to make ensure a product is reaching the target consumer, getting to and utilizing the correct media outlets all while building the appropriate relationships along the way.
There are times when a business or organization needs an outside entity to see itself clearly. Often when the day-to-day tasks become mundane, when there is not a clear path to success or a brand needs refreshing, it is time to consult with an expert who has the right experience to help get things back on track. I’d love to be that person for you and your business.